Wednesday, July 14, 2010

Harajuku fashion is about freedom of expression

Japan is still very good at consuming trends from the West, so if you walk down the boutiques of Takeshita street in Harajuku you'll probably see a lot of teenagers wearing mod clothes. Harajuku is a mecca for artists, independent spirits, and burgeoning fashion trends that provides a space of free expression in what is ordinarily a rather conservative Japanese culture. But Japanese fashion isn't afraid to take it one step further... dressing-up in costume is seen as a major element of fashions, so no-one will bat an eyelid at a pretty girl wearing a plastic fried egg round her neck as a fashion statement.
The nice thing about Japanese - and Harajuku fashion - is that it's not a case of shops and brands (like Gap) dictating what people wear, but teenagers dictating what the shops will start selling.
There are now many clothes and websites that sell harajuku fashion and lolita fashion, but the spirit of this japanese style has arisen from teenagers not being afraid to customise and accessorise their own clothes, and to wear crazy outfits with a sense of humour to retaliate against social expectations of straight clothes, straight jobs, straight attitudes.



























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